Gender Specific Listening

Interesting stuff..

Music Machinery

One of the challenges faced by a music streaming service is to figure out what music to play for the brand-new listener.  The first listening experience of a new listener can be critical to gaining that listener as a long time subscriber. However, figuring out what to play for that new listener is very difficult because often there’s absolutely no data available about what kind of music that listener likes. Some music services will interview the new listener to get an idea of their music tastes.

beats-enrollment Selecting your favorite genres is part of the nifty user interview for Beat’s music

However, we’ve seen that for many listeners, especially the casual and indifferent listeners, this type of enrollment may be too complicated. Some listeners don’t know or care about the differences between Blues, R&B and Americana and thus won’t be able to tell you which they prefer. A listener whose only experience…

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